Our Story
Flowers, the way Johannesburg deserves them.
A floral studio inside the Multiflora Building — closer to the source than most.
Est. Johannesburg
Built among the buckets.
Flower Centre opened its doors inside the Multiflora Building because that's where the flowers are. Long before sunrise, growers from across South Africa arrive with that morning's cut. We choose stems by hand, one bucket at a time, and walk them back to our studio a few steps away.
It means our roses haven't sat in a cold truck for three days. It means we can build you an arrangement around what is genuinely best this week — not what we ordered last week.
What We Stand For
Three things we won't compromise.
01 · Freshness
Stems are cut hours, not days, before they leave our studio. If a bloom isn't right, it doesn't go out.
02 · Craft
Every bouquet is hand-tied. Every event installation is designed from scratch. No templates, no shortcuts.
03 · Care
A flower delivery is rarely just a flower delivery. We treat each one like the message it's meant to carry.
The Space
A working studio, open to the public.
Our studio at the Multiflora Building is part workshop, part showroom. You'll find us cutting, conditioning and arranging through the morning. By midday, the day's bouquets are wrapped and waiting for collection or delivery. You're welcome to walk in.
Cnr Fig Place & Vickers Rd · City Deep · JHB 2001
Our Florists
The hands behind the bouquets.
Lead Designer
Bridal bouquets, ceremony installations, and personal consultations.
Studio Florist
Daily walk-in arrangements and corporate orders.
Events Lead
Site visits, mood boards, and full event design.
Trusted By
Johannesburg Weddings · Corporate Gauteng · Bridal SA · Multiflora Market
Come Say Hello
Whether it's one stem or a hundred — we'd love to arrange it.
Visit the StudioOr call 011 610 5945.